04 April 2017
The Ergonomen and gutundgut design the future of Tourist Offices in collaboration with 16 Swiss tourist destinations. Innotour sponsors the project.
Big and small destinations ranging from the Engadin valley west to the vaudoise alps want to design the future Tourist Office. gutundgut, a "placemaking"-consultancy with offices in Zurich and Rotterdam, initiated the project together with The Ergonomen, who are responsible for the analysis and innovation phases. Hackathons and innovation workshops will produce ideas that may one day the future of Tourist Offices in Switzerland.
Our approach will include aspects and methods from behavioral economics, customer experience design and usability.
The kick-off took place on April 3 2017. The report is expected to be published in spring 2018.