Users are satisfied when they can easily interact with products and processes. In addition, if the product actively serves their needs and expectations, then users become enthusiastic customers and strong ambassadors of a brand or a product. Conversely, users find it difficult to describe why they cannot or do not want to use a product efficiently – it is also not their job !
This is where data analytics and data-driven user experience (data-driven UX, ddUX) come into play. Data contains valuable clues as to where and how the user experience can be concretely and pragmatically improved.
In our evening event "Simply Understand!" on the topic of data-driven UX, we will show you how to make informed decisions for selective or continuous improvement of usability, user acceptance and usefulness based on facts and figures from your user data.
Date: November 17, 2022
Location: Technopark Zurich
Cost: CHF 90
1 ticket "Simply Understand!" – data-driven UX
Total: CHF 90.- (incl. VAT, terms of contract)
The presentations are held in English. The audience may ask questions and join in the discussion at any time - German, English, Swiss German: we welcome everyone!
17.00 - 17.30
Arriving at the location! We welcome our guests in the seminar room "Cobol" at a place that symbolizes the innovative power of Switzerland – the Technopark Zurich.
17.30 - 17.45
Dr. Christopher H. Müller, owner of Die Ergonomen Usability AG and Expert Consultant, briefly introduces the topic of data-driven UX and discusses the value of quantitatively supported facts in the mostly qualitatively driven usability optimization process.
17.45 - 18.30
Slawomir Michalik, CTO, Tomasz Laudy, CEO and co-founder of Omniscopy, and Michal Hackiewicz, Sales & Channels Director at Omniscopy, will present the latest features in data-driven UX. They will show how user behavior on web-based applications can be monitored today.
18.30 - 18.45
Daniel Burkhardt, CCO at BST AG, adds to what his colleagues at Omniscopy have said: User data must be stored and managed securely. Secure hosting in Switzerland is a cornerstone of trust in quantitative survey tools.
18.45 - 19.30
Ananya Pandya, data-driven user experience (ddUX) expert, presents his research findings on the gap between data analytics and UX. What can you, what can our customers infer from user data? How do facts and figures become concrete measures and solutions? Join the discussion!
19.30 - 21.00
After the discussion, we will offer you plenty of opportunity for networking - you are cordially invited!