A picture is worth a thousand words. That's why we prefer to use paper and pencil, or even prototyping software. This enables us to focus the project participants' attention entirely on the common vision and the interim results that are gradually emerging.
Prototypes come in many different forms: the sketch on the whiteboard or the hand drawing on paper is soon replaced by simple wireframes, which in turn mature into functional mock-ups and prototypes. Depending on the requirements of the project step, the prototype has the necessary detailing and shape. So that everything be simply clear.
There is a whole range of approaches to concept and prototyping depending on the question and goal:
In order not to lose sight of the users in the hectic pace of the development sprints, we develop personas - prototypical target group representatives. This way the project team can ask themselves from time to time if what we are currently implementing fits "Persona Jörg or Sabine? Focus!
Know your user, as they say in UX circles. We are the users' advocates and developers' agents and mediate between expectations and possibilities.
We also call it concept sprint because it is rarely about the pretty design of a user interface, but rather about the efficient and concentrated concretization of a vision. In five days, a presentable and tested prototype of an idea is created that can be presented to investors, management and potential customers.
We move very quickly into the visualization of ideas. Because when you can show something, everyone involved is talking about the same thing and not about what is imagined in their heads.
Using specialized prototyping software we create prototypes that can be shared and commented on. Axure RP is the application of choice. But we can also handle figma, sketch, and whatever fits best on the client's side.
UX is often perceived as a design job, but it is much more than that. The term UX includes the information architecture, the interaction or interaction design, the page layout and the functionality adapted to the user. "Design" in English describes this very well, while the German term "Design" means primarily design. So let's stick to the broader meaning of "design".
Form follows function, as the saying goes. But at some point, the functioning concept, the fluid processes, the comprehensible layouts also need an aesthetic finish. "Aesthetic Usability" is the keyword, and for us, this ergonomics of design is a central aspect.