Procedure and method
An indispensable prerequisite for a succesful website design is rigorous user research. Hence, we initiated a two-step approach to identify potential users' needs and wishes. In a first step, we analyzed the results of a quantitative survey indicating the general requirements of immigrants and professionals. In second step, based on the quantitative analyses, we conducted specific interviews with immigrants and context analyses with professionals in the integration offices. These quickly revealed what the new portal had to offer: Information in simple language, trustworthy and up-to-date information, intuitive user guidance and low-threshold contact offers.
The starting point for the concept work was a two-day concept sprint which we conducted in beautiful St.Gallen with the Department for Integration and Equality and Online Consulting, the project's IT partner.