This year's Swiss Medtech Expo in Lucerne was once again an inspiring meeting place for decision-makers, developers, and innovators from the medical technology, pharmaceutical, and healthcare sectors. In addition to the numerous new products and informative technical discussions, one thing became clear: user experience is still a neglected factor, and AI is on the rise—but its success depends crucially on its correct implementation. (Image source: Messe Luzern)
Why UX is so important in healthcare
Whether in the medtech industry, in a pharmaceutical context, or in clinical environments, software and systems must not only be functional and compliant, but also intuitive and efficient to use.
We are actively committed to ensuring that UX design is not seen as a “nice to have” but as a key component of success. Because well-designed user guidance:
(Image: Symposium "Simple. Because it suits people.”, Source: Messe Luzern)
AI in healthcare – opportunities and responsibility
AI systems have the potential to support diagnoses, make processes more efficient, and enable new therapeutic approaches. But for these technologies to truly gain trust and deliver added value, more than just smart algorithms are needed:
This is exactly where our commitment comes in. UX determines whether AI is accepted in everyday practice or fails due to resistance. Especially in the strictly regulated environment of medtech, pharma, and healthcare, it is crucial not to simply introduce AI “on top,” but to integrate it gradually and in a user-centered manner.
Outlook
We look forward to taking the next step together with our partners and customers: developing and introducing solutions that not only survive in a strictly regulated environment, but also create real added value. Interested? Write to us or give us a call!
Consultant
Wiebke brings not only extensive experience as a usability and UX consultant – she also has a talent for making complex content easy to understand. Her strength lies in aligning user needs with business goals and managing projects from start to finish. She has a strong interest in user research and holistic digitalization, a keen eye for compelling and consistent design, many years of experience in workshop facilitation and concept development, and in-depth knowledge of behavioral economics and impact optimization.
Owner, Expert Consultant
Dr. Christopher H. Müller, founder and owner of Ergonomen Usability AG, earned his PhD from the Institute for Hygiene and Applied Physiology at ETH Zurich. With over 22 years of experience, he is an expert in usability and user experience. His strong sense of empathy allows him to quickly understand the needs and perspectives of his clients. With creativity and courage, he supports his clients in their digitalization projects and the optimization of products, services, and processes. He takes a practical approach, developing tailored solutions that can be effectively implemented. Dr. Christopher H. Müller is a columnist for Netzwoche. He also serves as a board member for the Zugang für alle Foundation, and is a member of two Swico advisory boards and co-president of the Regional Conference Nördlich Lägern.
Senior Consultant
Melanie combines analytical thinking with extensive experience in user research. With her deep expertise and strong passion for user-centered approaches, she designs successful services that deliver real value and are truly embraced by users. She brings solid experience in user research, usability testing, and UX expert reviews, as well as extensive knowledge in requirements gathering and concept development, along with broad training and coaching skills.
