Data-Driven User Experience: Using Data To Make the Right Design Decisions
The vision of every product developer is to design products that inspire users. User-friendliness and the perceived user experience contribute significantly to customer satisfaction and are therefore important success factors that can make a subtle difference to the competition. But how do you measure usability? How do you evaluate a user's experience? And how can insights be gained to further increase customer satisfaction? Questions that used to be pondered through qualitative surveys or mere conjecture can now be answered with data thanks to digitalization. So let's start measuring the user experience with facts – rather than opinions.
